The company sells large, multi-part outdoor projects. One right homeowner is worth more than a hundred small inquiries, so we aimed at homeowners planning whole properties, not a weekend patio.
02
What we did
Reached homeowners in their area planning large landscape and backyard projects.
Put every inquiry into their sales pipeline, with its value, so the team could see each one.
Stayed out of the sale. Their salesperson ran the visit, the design and the price.
03
What happened
The homeowner came in through one of our ads and landed in their sales pipeline.
First signature: $130K for the front landscape. The pool had gone to another contractor.
The team brought the pool and full backyard back into the project.
The homeowner asked for all three projects at $450,000 to $500,000.
Won at $500,000, one of two won jobs worth $565,000 together.
“Quick update: we’ve secured $130K for the front landscape and are now working to bring the pool and full backyard scope back into the project, targeting a $390K total contract. I’m about 90% confident.”
