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Case study · Landscaping

$115,970 signed
in January.

the month most landscapers write off.

$115,970won in 31 days
$831,330in open opportunities
+920%pipeline value vs the month before

How it happened.

from where they started to signed work.

  1. 01

    Where they started

    For a landscape and hardscape company, winter is usually when the calendar goes quiet and the phone stops ringing.

  2. 02

    What we did

    • Kept homeowners coming in through January, when most companies pull back.
    • Put every opportunity into their pipeline with a dollar value on it.
    • Reported signed work against the open pipeline, not lead counts.
  3. 03

    What happened

    $115,970 of work signed in 31 days, in January, with $831,330 of opportunities still open. Pipeline value was up 920% on the month before.

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